Attention Matters: A New Currency Emerges

Attention Matters:
New Ways to Build Community & Drive Engagement

Tuesday, June 21

Presented by WMX @ Warner Music Group
In partnership with dentsu Media

Lunch & Conversation
12:30 p.m. – 2:15 p.m.

Poolside Reception & Performance
Featuring special musical guest Ogi
2:15 p.m. – 4:00 p.m.

Warner Music Group

For marketers, a key factor for media investment is understanding the extent of consumer “attention.” Attention has always been important; now it is emerging as a currency.

Understanding the value of attention, and trading on it, is the theme of a leadership summit and networking event during Cannes Lions week.

Speaking will be senior executives from dentsu Media and the agency’s clients. The event is being produced by Beet.TV and will be published as a video series on its site and social channels.

A working lunch will be followed by a special performance by a Warner Music recording artist.


  • Michael Law, CEO, Carat USA
  • Erin Moran, CRO, WMX
  • Raja Rajamannar, CMO, Mastercard 
  • Doug Rozen, CEO, dentsu Media Americas
  • Kay Vizon, Director, Media Services, Kroger
  • Jon Watts, Managing Director, CIMM


12:30 p.m.
Lunch buffet opens

Welcome with Erin Moran, CRO, WMX
and Doug Rozen, CEO dentsu Media Americas

Fireside Chat with Kay Vizon, Director, Media Services, Kroger
moderated by Jon Watts, Managing Director, CIMM

Fireside Chat with Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard
with Michael Law, CEO, Carat USA

2:15 p.m. – 4:00 p.m. 
Poolside Musical Performance and Reception

The event takes place at the Beet.TV Villa, which is .6 miles from La Croisette, a 10-minute drive. As space is limited, please us know at your earliest convenience if you are able to join us by filling out the request form. Please note, attendance is not guaranteed until confirmed by Beet.TV.

Villa Address: 6 Avenue des Fleurs, Cannes

For more information, contact