Beet Retreat at Cannes
The Advanced TV
Industry Connects
Monday, June 20
Content Sessions
Moderated by Jon Watts, Managing Director, CIMM
12:30 p.m. – 3:15 p.m.
Networking Reception & Live Music
3:30 p.m. – 7:00 p.m.
12:30 p.m. – 12:40 p.m.
Welcoming Remarks
Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising
12:40 p.m. – 1:15 p.m.
Session 1: Going Addressable – What Happens Next?
Addressable TV advertising is growing rapidly, across national, VOD and streaming video inventory, providing a more effective, accountable and optimizable TV advertising experience – and presenting a compelling growth opportunity for the TV industry. The industry is making tremendous progress, investing in in addressable automation, self-service platforms, and interoperability, but delivering joined-up campaigns across different pools of inventory can be challenging, with very different targeting capabilities, infrastructure and use cases.
The Going Addressable session will present a compelling picture of the state of the addressable TV ecosystem, highlighting the opportunities presented by addressable enablement and exploring the key developments to expect during the 2020s.
Larry Allen, VP & GM Addressable Enablement, Comcast
Bruce Anderson, CEO & Global Technology Officer, INVIDI Technologies
Kevin Arrix, Senior Vice President, DISH Media
Matt Van Houten, SVP, Product, Ops & Biz Dev, DIRECTV Advertising
Moderator: Jon Watts, Managing Director CIMM
1:30 p.m. – 2:10 p.m.
Session 2: TV’s Future in a Changing Ad Market
Despite increased fragmentation, the growth of new channels and dramatic changes to consumer behaviour, television viewing remains a powerful advertising medium, with advances in technology, addressability, measurement and data creating compelling new opportunities. As the definition of TV continues to evolve, audiences are still flocking to sports, news, and entertainment across televisions and other connected devices, offering unique value to advertisers.
In a fast-changing ad market with a proliferation of new platforms and opportunities, how is TV’s role changing? As TV transforms into a portfolio of offerings, what are its unique strengths and what new opportunities are opening up for advertisers?
Jason Brown, Head of Agency & Client Partnerships, DIRECTV Advertising
Brad Feinberg, NA VP of Media and Consumer Engagement, Molson Coors
Serge Matta, President, LG Ads
Steve Silvestri, SVP, Audience Solutions, WB Discovery
Catherine Sullivan, CEO, PHD USA, Omnicom Media Group
Moderator: Jon Watts, Managing Director CIMM
2:20 p.m. – 2:45 p.m.
Session 3: Optimizing the Advertising Experience
As TV and video services proliferate, it’s more important than ever to provide a compelling experience for audiences and advertisers. Although new services are expanding choice and creating compelling new opportunities, they are also making it harder to manage and optimise the advertising experience – measurement is becoming more challenging, ad loads and over-frequency are widely believed to be a growing problem, and there are concerns about brand safety and new formats in the CTV space.
The Optimizing the Advertising Experience session will explore views and perspectives on the TV advertising experience and the steps that industry participants can take to optimize and improve the experience, for audiences and advertisers.
Dan Callahan, SVP, Data Strategy and Sales Innovation, Fox Corporation
Ashley Luongo, Senior Vice President, Advanced TV & Programmatic Digital Sales, NBCU
Lisa Valentino, EVP, Client & Brand Solutions, The Walt Disney Company
Moderator: Jon Watts, Managing Director CIMM
2:55 p.m. – 3:30 p.m.
Session 4: Capitalizing on the Streaming Opportunity – Full Stream Ahead?
With high-speed broadband and Smart TVs now mass market, streaming TV services are growing rapidly, providing consumers with access to a huge range of services and content. AVOD, SVOD, hybrid and FAST offerings are transforming and expanding the TV experience, opening up a new world of engagement for media owners and advertisers. At the same time, streaming is creating challenges for buyers, making measurement more challenging and fragmenting the audience.
The Full Stream Ahead session will explore the future of the streaming ecosystem, providing insights into the opportunities for advertisers and the transformation of the TV market during the 2020s, the streaming decade.
Sarah Harms, Group VP, Buy-Side Sales Lead, Xandr
Matthew Jamison, Group VP, Digital & Demand, DIRECTV Advertising
Matt McLeggon, Senior Vice President, Advanced Solutions, Magnite
Jay Prasad, Chief Strategy Officer LiveRamp TV
Youssef ben-Youssef, Head of Ad Platform Partnerships at Roku
Moderator: Jon Watts, Managing Director CIMM
The event takes place at the Beet.TV Villa, which is .6 miles from La Croisette, a 10-minute drive. As space is limited, please us know at your earliest convenience if you are able to join us by filling out the request form. Please note, attendance is not guaranteed until confirmed by Beet.TV.
Villa Address: 6 Avenue des Fleurs, Cannes
For more information, contact events@beet.tv