Contextual Advertising Emerging:
Now Key in Driving Performance
Tuesday, June 21
Presented by Integral Ad Science
Networking Reception
5:00 p.m. – 6:00 p.m.
Content Session
6:00 p.m. – 7:00 p.m.
Evening Reception
7:00 p.m. – 8:00 p.m.
As the advertising industry advances beyond third-party cookies, contextual relevance is revolutionizing digital strategies. While context-based buying methods offer a multitude of marketer benefits, consumers are weighing in on context— and they’re embracing it.
IAS research has shown that 74% of consumers like to see ads that match the content they’re viewing. What’s even more conclusive, this recent biometric study revealed over half of consumers find it disruptive when an ad is not related to the content they’re reading.
Join Tony Marlow, Chief Marketing Officer at IAS, and leaders from the buy- and sell-sides as they share insights and strategies on best uses of contextual advertising to maximize consumer engagement.
Speakers:
- Ron Amram, Sr. Director, Global Media, Mars
- Caitriona Henry, Global Brand Strategy Lead, OMD Worldwide
- Joshua Lowcock, Global Chief Media Officer, UM Worldwide
- Tony Marlow, Chief Marketing Officer, IAS
- Moderator: Jon Watts, Managing Director, CIMM
The event takes place at the Beet.TV Villa, which is .6 miles from La Croisette, a 10-minute drive. As space is limited, please us know at your earliest convenience if you are able to join us by filling out the request form. Please note, attendance is not guaranteed until confirmed by IAS & Beet.TV.
Villa Address: 6 Avenue des Fleurs, Cannes
For more information, contact events@beet.tv