Innovations in Measurement and Currency

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Innovations in
Measurement & Currency

A Beet.TV Leadership Event with CIMM
presented by Mediaocean

Wednesday, June 22

Arrival & Networking
4:00 p.m. – 4:30 p.m.

Content Sessions
4:30 p.m. – 6:15 p.m.

Reception
6:15 p.m. – 7:00 p.m.

Request an Invitation

The Coalition for Innovative Media Measurement (CIMM) will be co-hosting an afternoon of debate and discussion exploring the latest innovations in measurement and currency development across the TV industry. The measurement landscape is becoming far more complex and competitive, with new offerings, metrics, industry initiatives and frameworks rolling out and attracting significant investment.

With measurement evolving rapidly, what new innovations will gain traction and drive future growth? Does more measurement necessarily mean better measurement? How will advertisers benefit – and what new opportunities will open up for the media owners?

CIMM has been at the forefront of these changes and developments for over a decade – and will curate an afternoon of debate with the key players shaping the new marketplace, including senior executives from Liveramp, iSpot, TVSquared by Innovid, Nielsen, Paramount, Ampersand, DISH Media, and more to be announced

The event will be moderated by Jon Watts, Managing Director of CIMM.

Speakers:

  • Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal Media
  • Louise Ainsworth, CEO, EMEA, Media Division, Kantar
  • Kemal Bokhari, Head of Data, Measurement & Analytics, DISH Media
  • Bryan Goski, Vice President Enterprise Solutions, VideoAmp
  • Carol Hinnant, Chief Revenue Officer, Comscore
  • Jo Kinsella, President, TVSquared by Innovid
  • Ramsey McGrory, Chief Development Officer, Mediaocean
  • Scott M. McKinley, CEO, Truthset
  • Kelly Metz, Managing Director, Advanced TV Activation, Omnicom Media Group.
  • Sean Muller, CEO, iSpot.tv
  • Ashwin Navin, Co-Founder & CEO, Samba TV
  • Jay Prasad, Chief Strategy Officer, LiveRamp TV
  • Katty Roberfroid, Director General, egta
  • Justin Rosen, SVP Data & Analytics, Ampersand
  • Roberto Ruiz, Executive Vice President of Research, Insights and Analytics, TelevisaUnivision
  • Travis Scoles, SVP of Advanced Advertising, Paramount
  • Kate Sirkin, EVP of Global Data Partnerships, Publicis Epsilon
  • Deirdre Thomas, Managing Director, U.S. Audience Measurement Business Development and Sales, Nielsen
  • Bill Tucker, Group EVP Data Tech Measurement, ANA & Executive Director, Partnership for Responsible Addressable Media

Agenda

  1. Opening keynote: The innovation imperative – a fireside chat with Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media, LLC.
  1. Bring on the buyers – perspectives on the transformation of measurement – a panel discussion with:
  • Kate Sirkin, EVP of Global Data Partnerships, at Publicis Epsilon.
  • Kelly Metz, Managing Director, Advanced TV Activation at Omnicom Media Group.
  • Bill Tucker, Group EVP Data Tech Measurement Association of National Advertisers & Executive Director Partnership for Responsible Addressable Media.
  1. A European Perspective on Innovation in Measurement – fireside chat with Katty Roberfroid, Director General at egta.
  1. Media owners debate innovations in measurement and currency – a panel discussion with:
  • Travis Scoles, SVP of Advanced Advertising at Paramount.
  • Kemal Bokhari, Head of Data, Measurement & Analytics at DISH Media.
  • Justin Rosen, SVP Data & Analytics at Ampersand.
  • Roberto Ruiz, Executive Vice President of Research, Insights and Analytics at Univision Communications Inc.
  1. Measurement, innovation and the hype cycle: a technologist’s perspective – a fireside chat with Ramsey McGrory, Chief Development Officer at Mediaocean.
  1. The providers – innovations, currencies and investment: the road ahead in the 2020s – a panel discussion with:
  • Jo Kinsella, President, TVSquared by Innovid.
  • Sean Muller, CEO at iSpot.tv, Inc.
  • Deirdre Thomas, Managing Director, U.S. Audience Measurement Business Development and Sales at Nielsen.
  • Ashwin Navin, CEO of Samba TV.
  1. Closing panel: The future – reflections on future innovations in measurement and currency development
  • Louise Ainsworth, CEO, EMEA, Media Division, Kantar
  • Carol Hinnant, Chief Revenue Officer, Comscore
  • Bryan Goski, Vice President, Enterprise Solutions, VideoAmp
  • Scott M. McKinley, CEO, Truthset
Request an Invitation

The event takes place at the Beet.TV Villa, which is .6 miles from La Croisette, a 10-minute drive. As space is limited, please us know at your earliest convenience if you are able to join us by filling out the request form. Please note, attendance is not guaranteed until confirmed by Beet.TV.

Villa Address: 6 Avenue des Fleurs, Cannes

For more information, contact events@beet.tv